Marketing Agencies Role in Business
The sole objective of establishing Marketing Agencies is to assist a business in spreading its product base or service to the prospective customer. In any business, marketing is always the bottleneck. Many businesses, even though their products/services are fine, are falling by the wayside because of their lack of knowledge about the principles of marketing.
Marketing agencies conduct necessary research work, identify the target customers for a business, and then convert them into clients. To convert a prospective customer into a client, there are various strategies, in which they are experts. They have tenacity of purpose and perseverance in their approach. They rarely take no for an answer. They untiringly approach the prospective clients and virtually brainwash them to become clients.
The work of marketing agencies does not stop there. They also find ways to retain the clients once they are hooked. They cement their relationship further. They augment the turnover rate as well as the average statistical purchase value all the time keeping the target addresses well informed about new products, services, etc.
Having a clear definition of the jobs of Marketing Agencies, let us now analyze their activities by means of which they achieve their tasks successfully. They do it by: Direct Mail, Telemarketing. Database Marketing, List-broking, Unaddressed mail, Client/Customer Loyalty Program and Web Marketing.
Direct Mail - This is a directly personally addressed mail sent by post/courier, which is by and large self-explanatory, giving information about the product or service. Advertising matter in the form of shining printed text with or without images will also be sent by direct mail.
Telemarketing
All the above activities of direct mail are done through Telephone.
Database Marketing
This is a unidirectional marketing where databases of targeted audience are created and kept. It is easy to find out the category of customers for our business easily. For a client selling a particular product, database of clients using the same products is of great use. It is an ideal starting point of the business.
List broking
Some marketing agencies function as List-broker, which is a via media in the lease of databases.
Unaddressed Mail
Leaflets and brochures in the form of flashy fliers find their way into our mail-boxes. Their uses are debatable. But by sheer fluke they sometimes catch the eyes of relevant users.
Client/Customer loyalty Programs
Marketing Agencies also arrange client/customer loyalty programs, which cement the bond between them.
Web Marketing
Some Marketing Agencies design websites for their clients that are user friendly. Their specially designed websites help their clients in achieving clear and specific objectives.
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Marketing agencies conduct necessary research work, identify the target customers for a business, and then convert them into clients. To convert a prospective customer into a client, there are various strategies, in which they are experts. They have tenacity of purpose and perseverance in their approach. They rarely take no for an answer. They untiringly approach the prospective clients and virtually brainwash them to become clients.
The work of marketing agencies does not stop there. They also find ways to retain the clients once they are hooked. They cement their relationship further. They augment the turnover rate as well as the average statistical purchase value all the time keeping the target addresses well informed about new products, services, etc.
Having a clear definition of the jobs of Marketing Agencies, let us now analyze their activities by means of which they achieve their tasks successfully. They do it by: Direct Mail, Telemarketing. Database Marketing, List-broking, Unaddressed mail, Client/Customer Loyalty Program and Web Marketing.
Direct Mail - This is a directly personally addressed mail sent by post/courier, which is by and large self-explanatory, giving information about the product or service. Advertising matter in the form of shining printed text with or without images will also be sent by direct mail.
Telemarketing
All the above activities of direct mail are done through Telephone.
Database Marketing
This is a unidirectional marketing where databases of targeted audience are created and kept. It is easy to find out the category of customers for our business easily. For a client selling a particular product, database of clients using the same products is of great use. It is an ideal starting point of the business.
List broking
Some marketing agencies function as List-broker, which is a via media in the lease of databases.
Unaddressed Mail
Leaflets and brochures in the form of flashy fliers find their way into our mail-boxes. Their uses are debatable. But by sheer fluke they sometimes catch the eyes of relevant users.
Client/Customer loyalty Programs
Marketing Agencies also arrange client/customer loyalty programs, which cement the bond between them.
Web Marketing
Some Marketing Agencies design websites for their clients that are user friendly. Their specially designed websites help their clients in achieving clear and specific objectives.
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